Tashreef
Redefining destination experiences across Egypt and MENA
Overview
Part of Capital Blue DevelopmentTashreef is a hospitality and tourism development company redefining destination experiences across Egypt and the MENA region, with a focus on owning landmark hotels and partnering with world-class operators.
Mission
To acquire and develop iconic hotel assets while bringing in world-renowned management partners, delivering exceptional recreational and tourism experiences.
Vision
To lead the transformation of leisure and hospitality in the MENA region by establishing a luxury, innovative brand that elevates experiences and enhances lifestyle quality.
At a Glance
4
Hotels in pipeline
1M+
Annual visitor touchpoints
225+
Direct & indirect employees
Core Services
Hotel Redevelopment
Acquisition and redevelopment of hotel assets.
Brand Partnerships
Partnership with top-tier management brands including Hilton, DoubleTree, and Rotana.
Guest Experience
Destination design and guest experience strategy.
Infrastructure Support
Regulatory and infrastructure coordination.
Previous Work & Experience
Shahrazad Hotel
A premium hotel positioned directly on the Nile with an uninterrupted frontal view — one of Cairo's largest properties in its category.
El Qalaa El Hamraa Hotel
Located within the El Ahly Sports complex, designed to serve VIPs, athletes, families, and business travelers.
The Riverway
An exclusive riverside boutique hotel offering a tranquil experience in one of Cairo's most prestigious neighborhoods.
Leadership
COO
Sherif Hassan
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